In the heart of Linköping Old Town lies Hilma Winblad – a picturesque Bed & Breakfast with twelve rooms decorated in Swedish Gustavian style. In many ways, Hilma differs from youreveryday modern hotel. With an environment filled with cobbled streets and old log houses that make contemporary everyday life feel more distant than ever. While creating Hilma’s new identity, we sought to capture the essence of the hotel by conveying the feeling of a bygone era.
The Gustavian style, which is a Swedish interpretation of neoclassicism, is strongly characterized by antique patterns like meander ornaments, leaf garlands and Festoons. In Hilma's visual identity, a classic monogram was designed as the basis for an adaptable system.An "H", for “Hilma”, is used as framework in a trellis-like grid. An italic "W" then climbs into the trellis as the shape of flowers in Hilma Winblad's own decor.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Pattern
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Pattern
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
