Locker Room Talk
Locker Room Talk is a non-profit organization which mission is to change the problematic language that exists inside locker rooms. By using grunge like typographic treatment and neon colors we wish to create a visual appearance that attracts the attention of young boys. Once having it, LRT can seize the moment to educate them.
The combination of a contemporary college font with an old style display serif, was used to create an eye catching typographic system.
The imagery is all about expressing an urgent need for change, our brand ambassadors are not playing around! To further reinforce brand recognition, we created duotone images using the primary orange color.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Pattern
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Pattern
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
