The Myrsäter family has been manufacturing interior as a subcontractor to brands since the 1980s. As they make the leap to designing furniture under their own name, we were asked to update their identity. Our solution is a nod to the family’s past in racing while celebrating the meticulous craftsmanship behind every piece.
The name Myrsäter actually derives from the name of a horse farm. The silhouette of a prancing horse merged with a cutout of an engine forms a totally unique family crest. The new crest was created in a detailed grid, making it scalable to ensure a great impression in any space.
With inspiration from the streamlined design seen in the in the world of motors, we created a custom wordmark to accompany the family crest. The dynamic expression and the slightly forced ligatures take us back to classic chrome logos of thunderbirds and zodiacs.
From a distance, each piece of furniture forms an appealing silhouette, but when you get up close you can really start to appreciate the craftsmanship in every detail. The family crest works in a similar way, with four different versions and a progressively increasing level of detail.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Pattern
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Pattern
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
